To the first person

Come to Yellowfish,
Thank you very much.

With the motto of delivering high quality and reasonable fishing gear to all fishing lovers, many anglers have used it so far.
Each fishing tackle has its own story, and the hands of a new owner awaits the moments that shine even more.
Our store aims to serve as a bridge to send such fishing gear out onto your next adventure.

We are now selling this product not only to domestic customers, but also to anglers around the world!
Many people love Japan's fishing tackle for its high quality and performance.
We want to spread the wonderful fishing gear in Japan overseas and share the joy of connecting with people all over the world through fishing.

We look forward to being able to help you become the "next big name" for you. Please take a look at the products carefully and find some great fishing equipment!

Mission Value

We are not only fishing lovers,
Even people who don't fish
I was involved in Yellow Fish (used fishing tackle shop).
We provide joy and fun to all!

Thoughts on the mission

Founded in 2002, the company has been "an open and liberated place" that has been the origin of its customers and employees, and is "I want them to be happy" and "I want them to enjoy themselves."
Over the past 20 years, the surrounding environment has changed dramatically each year.
While changing even further, yellowfish will provide "open and fun" to all families who do not fish, those in the same industry, those in different industries, and those living in the local area.

Message from the store manager

Tokushima store manager Tamashiro Ichifuyu
This is Tamashiro from the Tokushima store.
I write "Ichifuyu" and read it!
I was originally from Okinawa and mainly focused on salt fishing, but since I came to Tokushima, I have expanded it even further and started playing bass and light games!
I'd like to start trout too...
Although I am not sure about my knowledge, I hope to deepen it together with you!
I will do my best to be of use to you, so please take care of me!
Manager of Ikawatani Store Suzuki Taro
Thank you for visiting our website and for using Yellowfish. This is Suzuki, manager of Yellow Fish Ikawatani store.
I have lived as a salaryman with my hobby fishing, but before I knew it, I had become the manager of a fishing tackle shop. We hope that your experience will be of some help to you.
There are so many manufacturers and types of fishing gear that it can be said to be endless, and it takes effort for those with no experience in fishing to remember them. As someone with experience, it is not uncommon for me to receive teaching from customers.
That's why fishing has an exceptional "charm and fun" and I feel that being able to "share and empathize" with many customers and staff is a unique and exciting opportunity to do so.
Okinawa store manager Miyahira Seiji
When I first used yellowfish. My first impression was that each staff member was cheerful and enjoyable at work. I admired such staff and wanted to work with them, so I joined the company immediately after graduating from high school, and have continued to this day.
Some people may not want to turn their hobbies into their job, but they may also be happy to share their experiences and knowledge gained through their hobbies (fishing) with customers. Customers also provide information on fishing results and how to fish, so there are many things that can be used as a source of help for them.
Second-hand fishing tackle shops are a slightly unusual job in the fishing industry, but I'm sure those who love fishing will like it.
Why not show your love for fishing with yellowfish?
All of our staff are looking forward to your application.
Matsuyama store manager Beppu Shiro
Hello! This is Beppu, the manager of Matsuyama store. I mainly play light games and am addicted to ajing!
I'm currently studying bass fishing, so please don't give too much attention lol
We will learn a lot in conversations with our customers! Please feel free to talk to us when you visit us.